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" The magic conjured by this cube makes it one of the most interesting and most attractive advertising tools of our time ! "

Ernö Rubik

In a success story spanning three decades, it has inspired fashion and other designers, artists, mathematicians, and millions of cubers from Alaska to New Zealand. The perfect marriage of fine form and flawless function, this magical cube is modern-day style icon.

Born in 1974, it was the brainchild of inventor Ernö Rubik, who needed a tool with which he could teach spatial thinking to design students. The idea came to him in spring of ’74; he had the cube in his hands by fall. It first swept his native Hungary, and then the rest of the planet. By the early ’80s, a fifth of the world’s population had already had the pleasure of cubing.

The second wave comes with the Internet

Today millions of websites, blogs, and YouTube clips are all about cubing. It has inspired all kinds of creative minds in architecture, music, fashion, advertising, film, and theater.

This is what Ernö Rubik has to say about his cube:

“For me it is a work of art. What still interests me today is not however the magical cube as an object, but its relationship with the user.” (Zeit online 3/2009)

This relationship is magical. Rubik’s Cube appeals to everyone. If you see it, you want to touch it, turn it, twist it. This puzzle is so compelling we can’t help but want to solve it. And it’s so self-explanatory, there’s nothing to learn.

Everyone gets it

Today millions of websites, blogs, and YouTube clips are all about cubing. It has inspired all kinds of creative minds in architecture, music, fashion, advertising, film, and theater.

This is what Ernö Rubik has to say about his cube:

“For me it is a work of art. What still interests me today is not however the magical cube as an object, but its relationship with the user.” (Zeit online 3/2009)

This relationship is magical. Rubik’s Cube appeals to everyone. If you see it, you want to touch it, turn it, twist it. This puzzle is so compelling we can’t help but want to solve it. And it’s so self-explanatory, there’s nothing to learn.

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